about this project
This site redesign was completed as part of a larger brand awareness campaign for COM 353 - Problems in Public Relations at Purdue University to assist Big Brothers Big Sisters of Greater Lafayette. The purpose of the site redesign was to attract more Bigs through SEO and solidify their brand image. The intentions of this redesign focused on recruiting more Big volunteers for the organization through bold fonts, colors, and strong language. A large portion of the redesign centered around new navigation and language development to emphasize the importance of a Big/Little pairing for BBBS.
I approached this project by first conducting market research in other BBBS organizations and analyzing what made successful chapters. My team and I wanted to emphasize the importance of having consistent branding as their site and socials didn’t match the larger organization’s identity. I built the mockup in Adobe XD and presented the results through screenshots as well as a live example.
