about this project
This pitch strategy was created for COM 257 - Public Relations Techniques at Purdue University as coursework to immerse ourselves into a company’s messaging strategies. This strategy required research into Tesla’s brand, voice, and competitors to propose four strategies for implementation in 2021. The campaign strategies had four main objectives, to generate buzz, generate sales, attract new audiences, and propose media outlets.
I first began researching messaging strategies Tesla currently utilized and recognized what made the company different. I wrote out all of the content in a document then created a stylized document that aligned more closely with Tesla’s brand in Adobe InDesign.
