about this project
This branding guide was created for ENGL 419 - Multimedia Writing at Purdue University to benefit an upcoming art gallery for YWCA of Greater Lafayette. The art gallery was to display artwork created by members of YWCA to tell the experiences they’ve encountered and overcome. The guide was created to lead the rest of the class in their final deliverables; therefore, the language and feeling of the gallery was to be strong, yet sensitive. I and another classmate collaborated in creating an outline for our branding strategies.
We wanted the focus to be the artwork; therefore, we went with simplistic colors and fonts. I created the branding guide in Adobe Illustrator and distributed it to the whole class by providing the booklet and links to the Google Fonts utilized.
